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Practo
In this case study, we'll delve into the UI/UX design journey of Practo.com, a leading healthcare platform committed to simplifying access to healthcare services through innovative digital solutions. Our focus is on how the UI/UX design team collaborated to enhance the user experience and functionality of Practo.com, ensuring seamless navigation and intuitive interactions for both healthcare providers and patients.
Client Requirement
The UI/UX design team was tasked with the following requirements:
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Design a visually appealing and intuitive user interface for Practo.com across web and mobile platforms.
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Streamline the user journey for patients to find and book appointments with healthcare providers seamlessly.
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Enhance the usability of the platform for healthcare providers to manage appointments, patient records, and online consultations efficiently.
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Ensure consistency and coherence in design elements and branding across all touchpoints of Practo.com.
Impact
Intuitive layout and navigation for easy access to key features and functionalities.
Appointment Booking
Seamless process for patients to search for healthcare providers, view availability, and book appointments online.
Profile Management
Personalized profiles for patients and healthcare providers to manage appointments, medical records, and account settings.
Data Online Consultations
Integrated platform for patients to consult with healthcare providers remotely via text, voice, or video calls.
Data Health Records
Secure storage and management of patient health records, including medical history, prescriptions, and diagnostic reports.
Challenges
Complex User Flows: Designing user-friendly interfaces for a wide range of healthcare services
and user personas, each with unique requirements and preferences.
Data Privacy and Security: Ensuring compliance with healthcare regulations and standards to
protect patient privacy and secure medical data.
Cross-platform Consistency: Maintaining consistency in design elements and user experience
across web and mobile platforms while catering to the specific needs and constraints of each
platform.
Accessibility: Addressing accessibility requirements to ensure that Practo.com is usable and
navigable for users with disabilities or impairments.
Solution
User-Centric Design: Conducted user research and usability testing to understand user needs and
preferences, informing the design decisions and user interface improvements.
Modular Design System: Developed a modular design system with reusable components and patterns
to ensure consistency and scalability across Practo.com's interface.
Compliance Measures: Collaborated with legal and compliance teams to implement robust data
privacy and security measures, including encryption, access controls, and compliance with
healthcare regulations such as HIPAA (Health Insurance Portability and Accountability Act).
Accessibility Enhancements: Incorporated accessibility features and best practices into the
design, such as keyboard navigation, screen reader compatibility, and contrast ratios to improve
usability for all users.
Technologies
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Frontend: HTML5, CSS3, JavaScript (React.js for web, React Native for mobile)
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Design Tools: Sketch, Adobe XD, Figma
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Version Control: Git
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Collaboration: Slack, Zoom