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In this case study, we'll delve into the UI/UX design journey of Practo.com, a leading healthcare platform committed to simplifying access to healthcare services through innovative digital solutions. Our focus is on how the UI/UX design team collaborated to enhance the user experience and functionality of Practo.com, ensuring seamless navigation and intuitive interactions for both healthcare providers and patients.

Client Requirement

The UI/UX design team was tasked with the following requirements:

  • Design a visually appealing and intuitive user interface for Practo.com across web and mobile platforms.

  • Streamline the user journey for patients to find and book appointments with healthcare providers seamlessly.

  • Enhance the usability of the platform for healthcare providers to manage appointments, patient records, and online consultations efficiently.

  • Ensure consistency and coherence in design elements and branding across all touchpoints of Practo.com.



Intuitive layout and navigation for easy access to key features and functionalities.


Seamless process for patients to search for healthcare providers, view availability, and book appointments online.


Personalized profiles for patients and healthcare providers to manage appointments, medical records, and account settings.


Integrated platform for patients to consult with healthcare providers remotely via text, voice, or video calls.


Secure storage and management of patient health records, including medical history, prescriptions, and diagnostic reports.


Complex User Flows: Designing user-friendly interfaces for a wide range of healthcare services and user personas, each with unique requirements and preferences.

Data Privacy and Security: Ensuring compliance with healthcare regulations and standards to protect patient privacy and secure medical data.

Cross-platform Consistency: Maintaining consistency in design elements and user experience across web and mobile platforms while catering to the specific needs and constraints of each platform.

Accessibility: Addressing accessibility requirements to ensure that Practo.com is usable and navigable for users with disabilities or impairments.


User-Centric Design: Conducted user research and usability testing to understand user needs and preferences, informing the design decisions and user interface improvements.

Modular Design System: Developed a modular design system with reusable components and patterns to ensure consistency and scalability across Practo.com's interface.

Compliance Measures: Collaborated with legal and compliance teams to implement robust data privacy and security measures, including encryption, access controls, and compliance with healthcare regulations such as HIPAA (Health Insurance Portability and Accountability Act).

Accessibility Enhancements: Incorporated accessibility features and best practices into the design, such as keyboard navigation, screen reader compatibility, and contrast ratios to improve usability for all users.


  • Frontend: HTML5, CSS3, JavaScript (React.js for web, React Native for mobile)

  • Design Tools: Sketch, Adobe XD, Figma

  • Version Control: Git

  • Collaboration: Slack, Zoom